2021 Australia Motorcycle Sales Figures
A total of 123,530 motorcycles and OHVs were sold throughout 2021 in Australia according to the latest figures from the FCAI. This represents an increase of 13.4% compared to 2020.
From what MCNews.com.au could deduce, Honda leads the overall market ahead of Yamaha and Kawasaki.
Off-road motorcycles recorded 43% of overall sales with 53,118 units sold in 2021. This is an increase of 18.8% from the 2020 figures.
The two best-selling mountain bikes were both Honda kids’ bikes, the CRF110F convincingly led the way ahead of the CRF50F.
Honda also moved the most motorcycles in the off-road category ahead of Yamaha, Kawasaki, KTM and Suzuki.
As for the biggest bikes in the Enduro category, it was Yamaha’s WR450F ahead of a quartet of KTM enduro bikes led by the 300cc two-stroke 350 EXC-F, 500 EXC-F and 450 EXC- F.
Yamaha also takes first place in the Motocross category with the YZ250F ahead of Honda’s CRF450R and CRF250R.
Road motorcycles were the second most popular segment, registering 37,270 units sold. This represents an increase of 6.8% from the 2020 figures and represents 30.17% of all units sold in 2021.
The Harley-Davidson Breakout is the best-selling road bike in Australia apart from the Honda NBC110 used by Australia Post. Honda dominated the road bike category as a whole, well ahead of Harley-Davidson, Yamaha and Kawasaki.
Honda’s CMX500 legal cruiser was the next best-selling road bike ahead of Yamaha’s MT-07L and Suzuki’s DR650. Obviously, that means the DR650 topped the adventure travel category, and it did so with a practical margin.
The OHV segment of the market grew 13.9% from 2020 figures. This represents a total of 28,321 units sold representing 22.92 percent of the overall market. The Polaris Ranger 1000 dominated the side-by-side vehicle market while the top-selling ATV was Honda’s TRX520FM. Yamaha led the category overall ahead of Honda and Polaris.
Scooters make up the smallest part of the market with 4,821 new units sold. This represents 3.90 percent of the overall market and an 8.1 percent increase from sales in 2020. Honda’s NSC110 was the top-selling scooter in Australia and Honda was the clear market leader in terms of sales of scooters.
2021 Australia Motorcycle Sales Figures
-
Total motorcycle sales in Australia
(All categories including road, off-road, scooter and OHV)2021 – 123,530 (Up 13.4%)
2020 – 108 926 -
Australia Road Motorcycle Sales
2021 – 37,270 (Up 6.8%)
2020 – 34 912 -
Off-Road Motorcycle Sales Australia
2021 – 53,118 (up 18.8%)
2020 – 44 697 -
OHV Sales (Quad-SSV) Australia
2021 – 28,321 (Up 13.9%)
2020 – 24 856 -
Australia scooter sales
2021 – 4812 (Up 8.1%)
2020 – 4461
Detailed sales data retained
Unfortunately, these are the only numbers we now receive from the official sales audit. Historically, we could see performance make by make and model by model, but the FCAI aligned brands are now holding their cards close to their chest and refusing to release detailed data, which is why in recent times you haven’t seen detailed motorcycle sales figures. analysis by model segment and model that we typically provide to you quarterly on MCNews.com.au. New Zealand has a transparent mechanism with the public communication of registration data on a monthly basis, but here everything has become a secret little squirrel.
It should be noted that some brands are not represented in the official audit figures with regard to motorcycle sales. Their reluctance to share their numbers with the audit body and be part of the FCAI appears to be the catalyst for FCAI brands now releasing only very limited data, apparently to not reveal any commercial information to brands not aligned with the FCAI. FCAI.
Urban Moto Imports group brands such as Royal Enfield, Benelli, MV Agusta, Segway and Rieju are not included in the FCAI audit.
Likewise, CFMOTO, Kymco, Sherco and Landboss, which report to the management of Mojo Motorcycles, are not included in the sales figures because these companies are not members of the Federal Chamber of Automotive Industries.
With the 123,540 total sales cited in the Australian market, excluding sales of these brands, the actual figure is expected to exceed 150,000.
Comments are closed.