Honda Motorcycle sold nearly 38 lakh two-wheelers in FY21-22
Honda Motorcycle and Scooter India (HMSI) domestic sales as of March 22 amounted to 3,09,549 units. With 11,794 units exported, the company’s total sales (domestic + export) closed at 3,21,343 units during the month. For the fiscal year ending March 31, the company ended fiscal 2021-22 with total sales of 37,99,680 two-wheelers. This includes domestic sales of 34,68,828 units and exports of 3,30,852 units.
It should be noted that exports for the financial year recorded a growth of 58% year-on-year compared to the 2,09,789 units exported last year (FY’20-21).
Honda 2Wheelers India has reached a cumulative domestic sales milestone of 5 crore in India since the start of its sales operations in 2001. Honda 2Wheelers India in FY21-22, integrated the SEDBQ (Sales, Engineering, development, purchasing and quality) with the aim of establishing India as a global export hub for Honda.
Strengthening its digital engagement with its customers, Honda 2Wheelers India has launched India’s first digital showroom in the premium motorcycle category. Leveraging digital solutions to further improve parts operations across the sales channel, Honda has launched a dedicated parts procurement mobile app. The app will allow retailers and distributors to access complete parts information.
Further strengthening its high-end sales network with agility, Honda BigWing India has now expanded to almost 100 touch points across India.
In FY 2021-22, Honda 2Wheelers India launched 8 new models including Grazia125 Repsol Honda Team Edition, CB200X, Activa 125 Premium Edition in RedWing segment while in Vertical BigWing, H’ness Anniversary Edition CB350, as well as new year models for Gold Wing Tour, CB300R, CBR650R and Africa Twin were launched.
Introducing two new models at special prices for armed forces personnel, Honda 2Wheelers India has announced the availability of the H’ness CB350 and CB350RS at 35 CSD depots across the country.
Honda BigWing “Service on Wheels (SOW)” Initiative: To enhance the engagement and after-sales experience of large motorcycle customers, Honda launched its “Service on Wheels” initiative to provide quality service at the door client. In the 125cc segment, Honda’s Shine reached 1 crore customers in India.
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