Nostalgic advertisement of iconic two-wheelers in India
A lot of things in the motorcycling world have changed in recent decades. As far as motorcycle culture in India is concerned, it started with the golden age of 100-400cc two-stroke motorcycles, followed by the era of 100-125cc commuters and now motorcycles of sports from 200 to 500 cc. Unlike the current era, when an average buyer is spoiled for choice, the early days had limited options to choose from.
There are now much more advanced motorcycles on sale, but when it comes to creative and innovative advertisements, motorcycles from bygone eras had their charm. We’ve gotten our hands on a nostalgic video from years past, which shows various footage from video advertisements of two-wheelers from yesteryear. Said video was uploaded by “Gear Drive” on YouTube, which shows video advertisements of some popular two-wheelers, which were broadcast on national television. Here are the commercial advertisements featured in the video:
The first sequence in the video is the commercial advertisement for the Yamaha RX100, which aired on television in the late 80s. This iconic two-stroke motorcycle was popular for its impressive power-to-weight ratio, which made it a energetic to drive despite its compact 100cc engine. Over the years, the Yamaha RX100 has become cult and one of the most sought after motorcycles by customizers and restorers in the industry. You can find several Yamaha RX100s on Indian roads even today after almost two decades of standstill.
Honda CD100 Hero
The CD100 was one of the first motorcycles to come out of the joint venture of Hero and Honda and was also one of the nation’s first 100cc four-stroke commuters. The Hero Honda CD100 was the pioneer of fuel-efficient four-stroke motorcycles, much popularized by its “fill it shut it forget it” campaign. The 97cc single-cylinder four-stroke engine later powered other popular Hero Honda motorcycles, like the Splendor and Passion. This ad that aired in the 90s was promoted by Bollywood actor Salman Khan.
Long before the advent of four-stroke scooters with the debut of Activa, there was a time when lightweight two-stroke scooters were the choice for short-distance commuting. Apart from the Kinetic Honda ZX and the TVS Scooty, the Bajaj Sunny was also a popular two-stroke scooter in India. With its compact and lightweight body, the Bajaj Sunny has become a hit with people who are new to riding two-wheelers, especially women. It was powered by a small 50 cc two-stroke engine, with which it had a top speed of 50 km/h. The Bajaj Sunny commercial in this video showed how a few tribal men were impressed with the easy-to-ride nature of this little scooter, which seemed alienating to them.
While there is no doubting the Pulsar’s built heritage as an electric commuter, there was a time when the bike had eye-catching advertisements showing off the bike’s true potential. Several advertisements featuring different iterations of the Bajaj Pulsar have become popular during the first decade of the 21st century. It all started in 2001 with the announcement of the very first Bajaj Pulsar 150cc and 180cc twins. The “It’s a Boy” tagline in this advertisement projected Pulsar as a brand for male buyers who wanted something powerful yet economical to own and ride.
The Yamaha RD350 is considered the first iconic motorcycle in the Indian market. This 350cc 2-stroke single cylinder motorcycle has become a progressive hit with Indian buyers, and now it ranks among the most sought after collectables for its cult status. The Yamaha RD350 commercial featured in this video highlights the performance of the 350cc motorcycle, which debuted with new technologies like torque induction in the 80s.
Honda CBZ Heroes
After establishing itself as a brand for the economic masses, Hero Honda attempted to project itself as a youth-oriented brand by launching the CBZ at the start of the 21st century. It was the very first 150cc four-stroke motorcycle and became popular among youngsters for its sporty styling and powerful performance. The Hero Honda CBZ ad, which is part of this YouTube video, also highlights how the bike’s sleek looks and aura impressed the youngsters.