Yamaha India appoints Eishin Chihana as new president

Two-wheeler manufacturer India Yamaha Motor (IYM) announced Thursday that it has appointed Eishin Chihana as its new chairman effective January 1, 2022. Chihana, who has been associated with Yamaha and its group companies around the world since 1991, replaces Motofumi Shitara returning to Yamaha Motor Corporation, Japan. Chihana has strong expertise in different verticals such as sales, marketing and business management, with a major focus on motorcycle business operations in European, North American, African, Middle Eastern and South American markets. ASEAN. His experience also includes managing overseas sales of a wide variety of Yamaha Motor product lines, not only motorcycles, but also all-terrain vehicles (ATVs), marine engines, personal watercraft and generators.

“I am very happy to lead Yamaha Motor in the world’s largest two-wheeler market. India is a diverse country with a huge customer base and immense potential.” In addition, with the majority of its population made up of young people, this gives us the opportunity to enter the market by meeting their ever-changing expectations through technological advancements and technical prowess from Yamaha, ”Chihana said in a statement.

The company will strongly continue to create new landmark achievements by introducing a world famous product line under “The Call of the Blue” branding strategy, in order to further strengthen its position in the Indian market, he said. he adds. Yamaha sells products such as R15, FZ-FI, Fascino 125 Fi in the domestic market.